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Thread: Indian Broadcasters for Birth of Aishwariya'sChild

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    cute Indian Broadcasters for Birth of Aishwariya'sChild

    12 November 2011 Last updated at 00:47 GMT

    Indian broadcasters in Bollywood birth code

    By Sajid Iqbal BBC Monitoring  56665689 aishwarya rai 304 getty - Indian Broadcasters for Birth of Aishwariya'sChild Aishwarya Rai Bachchan's baby was due on 11 November

    Continue reading the main story Related Stories
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    * India country profile

    India's Broadcast Editors' Association (BEA) has taken the unusual step of agreeing on a 10-point code of conduct to govern their coverage of Bollywood star Aishwarya Rai Bachchan giving birth to her first child.

    Amitabh Bachchan, Bollywood mega star and father-in-law of Aishwarya Rai, has said that he is touched by the media's self-imposed restraint.

    Observers say that the BEA code could change forever the way Indian television treats celebrities.

    "Not breaking news"

    An internal memo, circulated by the Broadcast Editors' Association to television journalists, lists ten points that will govern their coverage of Aishwarya Rai Bachchan's baby.

    According to these guidelines, there will no pre-coverage of the event, and the story will be run only after, and on the basis of, the official announcement. It will not be treated as breaking news.

    The guidelines also forbid sending cameras or outdoor broadcast (OB) vans to the hospital or any other location related to the story, while journalists have been asked to keep the duration of the story to around a minute/ninety seconds.

    Move appreciated

    Amitabh Bachchan has welcomed the BEA move and said that he was touched by the media's self-imposed restraint.

    Last edited by Hidden words; 09-04-2012 at 08:47 PM. Reason: Links add thay

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