It’s been 25 years since Microsoft updated the logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as they prepare to release new versions of nearly all of their products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a re-imagining of Microsoft's most popular products, but also represents a new era for Microsoft, so the logo should evolve to visually accentuate this new beginning.
The new Microsoft logo takes its inspiration from their product design principles while drawing upon the heritage of our brand values, fonts and colors.
The logo has two components: the logotype and the symbol. For the logotype, Segoe font is used which is the same font used in the products.
The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products.
Starting today, you’ll see the new Microsoft logo being used prominently. It will be used on Microsoft.com – the 10th most visited website in the world. It is in three of our Microsoft retail stores today (Boston, Seattle’s University Village and Bellevue, Wash.) and will shine brightly in all our stores over the next few months. It will sign off all of our television ads globally. And it will support our products across various forms of marketing. Fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time.