5 Easy Tips to Make Your Landing Page SEO Friendly
A landing page is a crucial element of a website. It is the page where the keywords are target to. In SEO arena, when we talk about the landing pages, most of the internet users think about PPC or pay per click that includes paid advertisements. These ads become a medium between the user and the website owners in order to grab user’s attention and direct him/her to the website.
Now, it is obvious that a user will not direct to homepage every time. Here is the point where landing page selection and optimization comes into existence. In this competitive era, every web master is looking for new and unique ways for effecting landing page optimization. This is due to the reason that search engines have become very strict and thinking for wrong SEO techniques is totally a waste of time as well as efforts. While going for landing page optimization, there are several tips that should be kept in mind to outdo others in the internet market.
Matching Content Type with Query Intent
Suppose that a query incorporates best, how to, top 10 or others intent refining modifiers, or if the query demands a certain level of text content, are you obviously offering something that visually connects, confirms relevance, displays lists, video or images? Generally, visitors don’t have to read the entire paragraph so refining it as per the user query is necessary.
Align Primary Headings with Intent
The very first glance user pays towards headline or title. They just read the title and if it matches to their requirement they read further otherwise move to the next. So, your title content should be created with specific intent in mind. It should be enough to grab user’s attention. A professional SEO company will help you in this regard. But, choosing the right one is your responsibility.
Adding Social Sharing Buttons
Giving users authority and opportunity to share what they have found on your site, not only helps them in giving feedback but also increases your web presence. Sharing of a page is different than a click through to your social property and it should be a key component of most of the landing pages.
Clear navigations help visitors to move on other pages of the site. Works like PPC pay per click, it also builds a reputed image of your site and ultimately business in the internet market.
Segmentation of Traffic by Topics
Google analytics offers segmentation by query topics by the means of analytics filters or by exporting data and consolidating offline in excel. Customers segments permit you to track performance record on each keyword.