Saif Ali Khan is turning out to be the blue-eyed-boy of the endorsement world. According to sources in the advertising industry, Saif has the perfect persona to endorse brands. In fact, they rave that he has an international appeal and his attitude complements his overall personality. Not surprising then that Saif is inundated with offers to endorse brands. In fact, we hear that the Chhote Nawab has already bagged 12 brands and the only guy who is ahead of him is SRK with 14 brands in his kitty and is known as the endorsement king. Increasingly Saif and Kareena are inundated with offers to endorse brands together. And justifiably so, Saif is racing ahead of his contemporaries in the ad fraternity too!