In recent few months, nokia’s total profit has dropped by approximately 70% and considering the todays scenario, 70% is a huge deal for any company. The loss according to the sources is governed by many factors some of them include the launch of the iphone and other smartphones. Moreover iphone has its own application store but nokia lacks the class of a store to compete with the apple’s application store.
One such attempt by nokia to conquer their rivals is the Ovi store which is due to be launched in the month of May. It is proposed that the nokia’s first phone to have the pre integrated software for Ovi store will be N97 which will come in the market in the month of june. But it does not mean that the existing nokia users won’t be able to use this facility. The previous smartphone users can download this application for free from nokia’s website for free.
But according to some pros, this effort by nokia will hardly yield any results unless they develop something that is sufficient to beat iphone and will help it to regain its popularity among the masses. This can be expected from the fact that when the news of Ovi store was released officially, there were hardly any shocking reactions seen at that time which is a manifestation of the interest shown by people in this attempt of nokia to win their faith back.
Moreover it will not be easy going for Nokia at all, they will really have to burn their heart out to be at the place where they initially belonged. The major reason for this is the competition posed by many other players of the market including Microsoft and google. Where Microsoft is planning to have a store for all the windows based mobile phones and google thinking to launch their store for android.