MUMBAI: Aamir Khan as usual has come up with his new marketing innovation. For ''Ghajini ''he was seen everywhere. But for 3 idiots he is going to do a missing act.
He will be playing a unique Hide and seek game with the audience where he''d be going to undisclosed locations anywhere in the country.
Aamir has devised an alternate Reality Game (ARG) where he will be traveling through the country. You have to trace him down within 2 weeks. There will be seven clues to trace him before the release of the movie on Dec 25.The first clue would be given by none other than Sachin Tendulkar after the special screening of 3 Idiots this evening.