PLUGGED IN The Newsletter for Oracle Applications Customers
APAC Edition

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News and Notes
ORACLE CRM ON DEMAND RELEASE 15 DELIVERS END-USER PRODUCTIVITY ENHANCEMENTS WITH NEW SOCIAL NETWORKING, COLLABORATION AND MOBILE CAPABILITIES
Oracle has recently announced Oracle CRM On Demand Release 15, the latest release of Oracle's industry-leading on demand CRM service that continues Oracle's commitment to CRM innovation by introducing powerful new Social CRM capabilities, including social networking and collaboration capabilities to enhance end-user productivity. Social CRM enables users to become more effective and productive in their jobs through easy-to-use, focused collaborative applications that become 'smarter' by leveraging the collective intelligence of social networks and work both within and outside the barriers of companies.
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ORACLE® MOBILE SALES ASSISTANT FOR ORACLE CRM ON DEMAND FOR BLACKBERRY
Oracle Redefines Mobile CRM And Continues Its Commitment to Industry-Leading CRM Innovation Oracle introduces Oracle Mobile Sales Assistant, a new product that redefines mobile CRM access and productivity for Oracle CRM On Demand customers using the BlackBerry(r) wireless platform from Research In Motion.

Optimized for mobile professionals, Oracle Mobile Sales Assistant is a simple, highly intuitive application designed to help users collaborate with colleagues and customers, complete frequent tasks while out in the field and close deals more quickly while on the road.
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ORACLE LAUNCHES CONTACT CENTRE ANYWHERE IN ASIA PACIFIC
Oracle recently ran a roadshow to launch Contact Centre Anywhere in Asia Pacific. Commencing in India (Mumbai, New Delhi), followed by Hong Kong, Beijing and Asean (Kuala Lumper, Jakarta and Manilla) we delivered the message to over 260 customers. We also briefed many journalists around the region. The Contact Centre Anywhere product was acquired through the Oracle acquisition of telephony@work in 2007.

Oracle Contact Center Anywhere empowers contact centers and customer service organizations by extending customer interaction management from the customer to any agent anywhere, well beyond the limits of traditional contact center infrastructure. Agents can work efficiently from anywhere in the world with 360-degree views into customer interactions and real-time business intelligence.

For more information on Contact Centre Anywhere please visit.